UX design and project management for The Oklahoman and NewsOK 24’ x 42’ digital video screen generating nearly $500,000 in pre-roll revenue in 2015. With more than 20 interface designs created, the DVS displays an 8 to 10 minute loop of 50-percent content and 50-percent advertising.
Located on the corner of The Oklahoman's newly renovated building in downtown Oklahoma City, the Digital Video Screen admin was created using a homegrown CMS - DittoPublisher.
The DVS admin includes day-parting for ad delivery, DoubleClick for Publisher automation, Google Analytics, a LIVE scrolling headline ticker, up-to-the minute sports scores, 7-day weather forecast, LIVE weather radar, stocks ticker and more.
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Creative direction, project management, UX design, content and digital advertising strategy.